A proven strategy to speed the path from innovation to commercialization.
Powering the transition to your next stage of commercial success
Ready to move from an R&D focus into commercialization? It’s time to transform your branding strategy and message to engage your key audiences. Why do it with a professional firm like ours? Because most innovators are great at engineering amazing products, not at telling the world about them. Our approach amplifies your impact.
Yes, it’s better. Now what?
Inventing and developing an innovative product takes genius. To commercialize it you need to tell the right people about it, focusing first on the low hanging fruit. And that takes a whole different skillset.
It’s never too early to do it right. The story you tell on your website must be as compelling as the innovation itself. That’s how you get prospective customers, partners and investors interested. Warning: don’t try this at home. Doing it right requires professional help.
Our process:
An analysis of three strategic drivers
Reality2’s proven process starts with an analysis of the three key realities that need to drive any communications initiative:
- What your customers care about
- What your competitors claim
- Your strengths and difference
We collaborate with you to develop a strategic framework that becomes the foundation for all communications, supporting your commercialization goals.
A value proposition so clear, a 6-year-old can understand it
Most technology companies get too complicated too soon when telling their story. A typical take-away is “What do these guys do again?” Instead we simplify and take the customer’s perspective.
We like to say that your message should be so clear, relevant and memorable that even a 6-year-old gets it, not to mention a CEO.
With SBIR/TABA funding, our services cost you nothing
If you happen to be applying for an SBIR Phase II grant from a government agency, opt for TABA funding and you’ll have extra funds for commercialization services. Engaging us will cost you nothing out-of-pocket.
Websites for innovators
After reframing your messaging strategy, we bring it to life on a new website: creative, content, copy, design, programming. Examples:
RadiaBeam
RadiaBeam applies particle accelerator technology at the frontiers of physics to real-world solutions in industries like medicine, food sterilization, security, and advanced research.
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Celestial
Celestial Oncology takes cancer radiation therapy into an entirely new dimension with the first robotic system that can deliver radiation from all angles to a tumor.
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Food4All
Food4All connects local farmers with food lovers for direct purchasing online, and gives farmers smart SaaS tools to manage the business and grow sales.
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Applied Nanotech
Applied Nanotech enables enormous advances in next generation products with game-changing solutions that begin at nano-scale, for OEM and government customers.
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TechnIEQ
TechnIEQ is an integrated SaaS-and-sensor solution ensuring that Indoor Environmental Quality (IEQ) systems are delivering on performance goals, filling major intelligence gaps.
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Flexomics
Flexomics’ single cell screening platform for pharmaceutical research bridges the gap between functional and genomic analysis, streamlining the drug discovery process.
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IsoTruss
IsoTruss is the world’s new steel: 12x stronger, 12x lighter weight, and more eco-friendly – a structural revolution that’s transforming the way we build.
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Pancopia
Pancopia transforms agricultural wastewater into a bountiful resource economically, capturing biogas for energy while producing clean water.
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Illinois Rocstar
AccelerateCFD speeds up computational fluid dynamics modeling without sacrificing fidelity, filling an unmet need in industries ranging from heat exchanger design to aeronautics. A spin-off of Illinois Rocstar.
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Euclid
Euclid innovations deliver big accelerator power in small packages: a low-cost upgrade for electron microscopes, a brachytherapy system for cancer treatment, and more.
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Sonata
Sonata Scientific ’s clean, sustainable plug-and-play solution improves air quality for industries like tech manufacturing and medical sterilization without high-cost retrofits.
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Mount’n Mover
Mount’n Mover, the movable wheelchair mount from Blue Sky, gives people a new level of independence. Unlike typical static mounts, it moves aside at the touch of a button.
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Exscien
Exscien’s platform technology restores health at the cellular level by repairing afflicted mitochondria, repairing the damage that is a root cause of countless chronic diseases.
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Pacific Microchip
Pacific Microchip provides high performance Application-Specific Integrated Circuits (ASICs) for a range of industries such as telecom, medicine, security and space exploration.
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PhotoniCare
Photonicare developed the first non-invasive method to accurately diagnose ear infections, providing the first clear view of the middle ear without surgery.
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Medicat
We developed a messaging strategy and created a new website for this SaaS company for campus healthcare management, aligning the value proposition with key concerns of college administrators, such as student success and retention.
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Remarkable Health
After changing the company name from the dull “ClaimTrak” to Remarkable Health, we created a new website showing how the SaaS platform helps behavioral health professionals empower clients, improve lives and do remarkable things.
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20+ years working with innovative companies
Reality2 has been collaborating with SBIR Phase II awardees at established and early stage companies, as well as funded startups, for over two decades. We develop messaging strategies, websites and other materials to support commercialization of innovative technologies and business concepts.
Connect with Reality2 to talk with our President, Farida Fotouhi.
Client Testimonials
Reality2 knows how to clearly communicate the usefulness and unique value of our particle accelerator innovations to our prospective customers. As our branding and marketing agency, they have been an important collaborator as we commercialize our R&D for national labs and industrial applications such as cancer radiation therapy, national security, and food sterilization.
Salime Max Boucher, CEO, RadiaBeam
Reality2 took us into an important adjacent market with the launch of a spin-off company to develop and market a revolutionary radiation oncology system. The introductory website has had strong impact with customers, potential employees and investors with rapid closing of a $6 million Series A round.
Salime Max Boucher, CEO, Radiabeam/Celestial Technologies
The creativity, professionalism and insight that Reality2 brought to the table gave Food4All a new website that told our story in a relevant and engaging way to each of our audiences. Reality2’s approach is both highly strategic and original. We stand out, with a unified brand voice and clear value proposition. We continue to receive compliments on the new website from prospects to customers to business partners. Everyone who sees it, loves it. We highly recommend Reality2.
Kami Semick, CEO, Food4all
Reality2 really took the time to understand our technology, our market, and the context that matters for both. The team quickly picked up Pancopia’s goals for its web marketing, and developed a messaging strategy that placed our technology in a broader sustainability context while spotlighting our immediate successful application – maximizing the asset value of wastewater in hog production. The website they created for us explains our product’s advantages for its first target market while bringing the bigger picture to life for future markets and applications in a way that resonates with a broad spectrum of stakeholders: industrial partners, customers, users, investors and government agencies. Reality2 delivered an excellent product that fits the company’s mission, pushing forward our commercialization in a meaningful way.
Rachel Willinger, COO, Pancopia
Reality2 developed a messaging strategy and new website for Euclid which did a great job of integrating our diverse products, technologies and services in a dynamic, unified brand context. Later we went back to them for a new multi-panel page to launch our electronic brachytherapy solution. They’re experts at distilling and translating highly technical inputs into clear communication that engages a wide range of audiences.
Darrin Leonhardt, PhD, Chief Innovation Officer, Euclid
Reality2 asked the right questions, listened, and devised an engaging way to clearly tell the Sonata Scientific story on a multi-panel homepage, which they launched as an interim one-page multi-panel website until we can develop a more in-depth site. They integrated our two main solutions under one high-level brand promise and explained our game-changing technology to differentiate us from other solutions in a way that is relatable without revealing proprietary information. We’ve had great feedback on our site, which is exciting, looks fantastic, and is fun to read. Dynamic, creative, and flexible, Reality2 was a delight to work with in all aspects of the process: strategy, design, writing, and technical support. We highly recommend them.
Melissa Petruska, Co-founder, Sonata Scientific
Reality2 took a proactive, strategic and creative approach to helping us with our rebranding by analyzing our competition, target customers, and industry environment. They really honed in on our customer’s unmet needs, and were great at translating our product difference into a creative and clearly portrayed story. The Reality2 team is very responsive and continues to support us as our product evolves.
Ryan Nolan, Co-Founder, PhotoniCare
Reality2’s rebranding made the uniqueness of our brand tangible and relevant to our customers. We’re very excited about our new website, which shows how our software removes obstacles so that behavioral health agencies can help more people. The website also supports the special culture we’re building internally. From strategy through creative execution, Reality2 did an excellent job. I highly recommend them.
Peter Flick, CEO, Remarkable Health
Our outdated website didn’t leverage our #1 market leader position. Reality2’s rebranding differentiates us and raises the level of the conversation with an engaging site that shows how our software helps stakeholders address key challenges. The Reality2 team adds value at every step: strategic insights, impactful storytelling and tech support. I like the way they took our rebranding project and ran with it. They know what to do.
CEO, Medicat